#MeToo Stats Highlight the Prevalence of Sexual Assault Today

A simple tweet by actress Alyssa Milano started a consciousness-raising movement that has set social media ablaze with women stepping forward to say, “#MeToo”.

On Sunday, 15 October 2017, the Charmed actress took to Twitter to ask followers to reply “me too” on her tweet if they have been sexually harassed or assaulted. An astounding 64K+ individuals (women and men) replied with the two words, shared their experiences or voiced their support for the movement.

As if the engagement with that post wasn’t enough, the tweet sparked a social media trend that has flooded online channels. Claims against public male figures such as Harvey Weinstein, Donald Trump, Bill Cosby, Roger Ailes and Bill O’Reilly that have been exposed in the recent past were popular themes in driving online mentions but experiences with family members, bosses or partners have also surfaced.

#MeToo social media statistics

Me Too content sources

Me Too conversation participants

  • There were over 4 million mentions during October (until the 17th), 26% of which occurred on 16 October.
  • Females made the most considerable contribution to volumes, however, 29% of mentions were by males.
  • Social media was the preferred medium for sharing.
  • The majority of mentions stemmed from Twitter, followed by Tumblr and Instagram.
  • As expected, the most used hashtag was #MeToo with 1,2 million mentions, followed by #NoMore and #WomenWhoRoar with 14K+ and 10K uses respectively.

The volumes and support generated from this trend are staggering with several celebrities and organisations adding to the conversation.

But as Alyssa Rosenberg from The Washington Post points out, “Consciousness-raising moments such as #MeToo, or previous hashtags such as #YesAllWomen or #WhatWereYouWearing; or Anita Hill’s 1991 testimony before Congress about the sexual harassment she said Clarence Thomas subjected her to; or the 1971 “Rape Speak Out” organised by the New York Radical Feminists, are opening salvos in the fights against sexual harassment and sexual violence. But they are entirely insufficient to end these problems on their own.”

Let’s hope this movement brings about real change in law and culture.

References and Additional Reading

‘The Academic’ Schools Bands on How To Use Facebook Live

The Academic, an indie rock band from Ireland, has created a first-of-its-kind video using Facebook Live and it is epic!

It’s common knowledge that Facebook Live videos tend to lag when streaming. Well, The Academic decided to use this to their advantage to create something truly unique. Check it out…

The simplicity of the idea is what I really appreciate about it. The song comes together layer-by-layer as each band member carefully times their sections of the song, creating a loop that eventually builds-up to a complete song. While the concept may sound simple, it’s certainly not easy to execute.

It reminds me of Here It Goes Again by OK Go (remember, the treadmill music video shot in one take). That video launched the band into the spotlight in 2009 and has arguably been the most significant factor in their claim to fame. The novelty of the video lent itself to sharability, which resulted in new audiences discovering the band. OK Go have since continued the trend of creating elaborate music videos all in a single take, which has been a fruitful tactic in staying relevant and getting views.

This Facebook Live performance, however, is not the official music video for the catchy song but rather additional marketing to promote the single. The video has been viewed on YouTube over 700K times in just 24-hours, and an additional 84K times on Facebook. The video has become their most viewed video to date despite already having a significant fanbase. In this age where it’s so difficult to get noticed in a noisy world, I’ve got to say that I’m impressed with what The Academic has achieved.

Bear Claws‘ is available on all of the major music streaming services so be sure to download the single. And don’t forget to share the visual loop music video as well as support the band by following them on social media.

The Academic

@TheAcademic

The Academic

Katy Perry Versus Taylor Swift: Who’s Winning?

Katy Perry Versus Taylor Swift: Who’s Winning?

You can’t be online and not notice certain trends in social media, blogs and news articles during certain periods. For example, posts about Game of Thrones will rise from the day a new episode is aired, or buzz about movies nominated for Academy Awards will flood our timelines from January until February.

Whether the topic in question is an interest of yours or not, you will undoubtedly see posts about whatever is current in pop culture at that time. The most recent prominent topic in the media is the release of Taylor Swift’s new single, Look What You Made Me Do.

There have been tonnes of posts discussing the song and music videos (yes, music videos) as well as the upcoming release of Taylor’s new album. But one of the most popular topics has centred around the ongoing feud between Katy Perry and Taylor Swift, particularly Perry releasing her Swish Swish music video just one day after Swift announced the release date of her new album. The general consensus is that this was done out of spite to claim the spotlight. So, I decided to do an analysis of online conversation about the two pop stars to see exactly who is dominating the internet in 2017.

Post Sources

Katy Perry Taylor Swift Post SourcesThe most popular platform for both artists in 2017 so far has been Twitter, followed by Instagram and then Tumblr. The majority of posts about Katy Perry stem from Twitter, however, the majority of Taylor Swift-related posts are split between Twitter and Instagram. Tumblr is a particularly popular social platform for Taylor Swift, accounting for 14% of volumes.

Sentiment: Good or Bad Publicity

Katy Perry Taylor Swift Publicity

Sentiment speaks to whether or not the mentions are favourable or negative. Taylor Swift received 2% more negative mentions compared to Katy Perry however, Taylor Swift received 13% more positivity than Katy Perry. This is surprising considering the general perception that Taylor Swift is hated by so many. You can thank popular websites and blogs for using click-bait headlines and articles with thin arguments for this dramatisation. Regardless, there is certainly negativity about Taylor and if you’ve heard Look What You Made Me Do, you’ll see she’s using it to her advantage. But, who’s winning the online conversation battle?

Online Volumes

Taylor Swift Katy Perry Social Media 2017

From January to July, Katy Perry dominated online conversation. However, after a drastic increase in online buzz in August, Taylor Swift claimed first place and is dominating online conversation.

Taylor Swift versus Katy Perry 2017

From the beginning of the year until 27 August 2017, Katy Perry was mentioned 25 million times and Taylor Swift received 31 million mentions – 24% more posts than Katy Perry. 70% of posts about Taylor for the year so far took place in August.

Taylor Swift Katy Perry Feud Online August 2017

Conversation for Katy Perry spiked on 13 February due to talk of her performance of Chained to the Rhythm at the 2017 Grammy Awards. Volumes for Taylor Swift peaked at a remarkable 1.7 million in August on the day her lyrics music video for Look What You Made Me Do dropped. This is a difference of 190% from Katy’s highest day. In addition, Taylor’s lyric music video has been viewed more times than Swish Swish.

Conclusion

The battle to stay current in today’s times has become increasingly difficult. Public figures often have to resort to publicity stunts to get attention and sometimes that means throwing shade at other artists. While Katy may have generated a lot of hype releasing her video just before Taylor did, Taylor Swift is killing it and is arguably the most relevant pop star at the moment. Let’s see who will claim the overall title by the end of the year.

Additional Reading

Taylor Swift Is More Relevant Than Ever

Taylor Swift is renowned for her PR skills. She’s sparked numerous spikes in online conversation to launch songs, music videos and build hype around new or upcoming singles and albums, and to build towards her overall brand. Social media is frequently dominated by posts about Taylor’s latest news and this week we witnessed the most recent craze.

Since 21 August, Taylor teased fans by sharing cryptic posts on Instagram and Twitter.

A post shared by Taylor Swift (@taylorswift) on

Fans took to social media to share their thoughts on what the posts might suggest until volumes peaked on Wednesday after Swift confirmed that the first single off her new album would be out before the end of the week.

Online Conversation about new Taylor Swift single
Online conversation about Taylor Swift ahead of the release of Look What You Made Me Do

The majority of posts stemmed from the USA, followed by Brazil and then the UK.

Taylor Swift Online Conversation

3 days after conversation started climbing, she released her latest single Look What You Made Me Do ahead of her new album, Reputation, set to launch in November 2017.

Taylor Swift Volumes Dan Brocklebank Social Media Analyst
Total mentions of Taylor Swift from 1 January to midday 25 August 2017.

The hype around the new single and album led to a 91% increase in the number of posts about Taylor Swift from July to August. As of 25 August, 22% of the total 28 million posts about the artist in 2017 took place in August.

Over a 24-hour period (from 24 to 25 August) #LookWhatYouMadeMeDo was mentioned over 140 000 times and was the 9th most used hashtag in the USA over the period. The most popular hashtag used in relation to Taylor Swift was #TaylorIsBack, started by fans excited for what is to come.

Taylor Swift Hashtags

Owing to online hype and reactions to the single, 3 of the top hashtags used in relation to Taylor Swift in 2017 have been about the single and upcoming album. This is phenomenal considering the fact that the hashtags have only just surfaced.Taylor Swift online mentions

25% of posts using the hashtag included images and 14% of posts provided links to articles about the album, the music video on YouTube or music providers that have the single.

“Sorry, but the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead”

Taylor Swift is a genius when it comes to sparking conversation and there is no doubt in my mind that this is only the beginning of months of publicity about the album. I think the ‘new Taylor’ is going to be a force to be reckoned with and I’m certain she is going to be more relevant than ever before.

Snapchat’s New Feature Is Freaking People Out

Snapchat has been fighting tooth and nail to stay relevant while social platforms like Facebook, Instagram and even Whatsapp replicate features that once made it unique. Snapchat’s latest feature has certainly got people talking, but not necessarily for the right reasons.

Snap Maps, allows your followers to find you by your location. According to Snapchat, the addition is meant to help users see what’s happening, find their friends, and get inspired to go on adventures.

The concept could be particularly useful to explore locations or tourist destinations, for example. Imagine being able to see unedited videos from people in London while you’re in South Africa. You could also experience events as they happen, like a Nicki Minaj concert or see real-time content from users at an event on the news.

Since the announcement on 21 June 2017, the internet has been peppered with articles about the new feature. Some media sources have hyped up the addition and commented on the possibilities, especially for marketers. Although there are certainly pros to the feature, articles have largely been negative and focused on concerns about compromised privacy.

While the idea is cool in theory, the reality is that your followers can see where you are at all times – even when not using Snapchat. This is pretty creepy for anyone, but parents are particularly concerned about the safety of their children, and rightly so.

In a recent video, YouTuber Joey Salads did a social experiment where he added a young girl he’d never met to Snapchat. See what happened for yourself:

Location settings on Snapchat
Upon activating Snap Maps, users can decide who can see their location.
Although you can select whether or not to share your location and with whom, the reality is that children and teenagers are not as social media savvy as they think they are. Anyone is at risk though – a stranger could quite easily learn your routine by tracking your movements and target you when you least expect it.

After being live for less than two weeks, Snapchat has removed the promotional video from YouTube, which suggests they’ve second guessed the update. This is, of course, just speculation but the addition could potentially lead to more trouble than it’s worth at what is an incredibly critical time for Snap Inc.

In my opinion, we can’t keep shifting the blame to someone else. At some stage, we need to step up and take responsibility. Parents need to continueously educate their children about the dangers of social media, and we need to be more discerning with who we allow to see our information as well as be more aware and protective of the information we share on the internet. Technology and social media are constantly evolving and the onus is on us to keep up.

Question: What are your thoughts? Should Snapchat remove this feature or is the onus on the user to be selective with who they share their information with?

Resources and Additional Reading

Facebook Copies Snapchat Again

Find Wi-Fi Hotspots With Facebook’s Latest Feature

Facebook has recently launched its latest feature that allows you to find venues that provide public and free Wi-Fi. Introducing ‘Find Wi-Fi‘. 

How Does It Work?

If a business has shared that they provide Wi-Fi on their Facebook Page, the business will be added to the Find Wi-Fi map, where users can find out more about the business and navigate to the venue.

Find WiFi Menu
‘Find Wi-Fi’ can be accessed on your iPhone or Android device under the Menu tab on the Facebook app

Who Can Use ‘Find Wi-Fi’?

The feature was tested in some countries in 2016, but as of 30 June 2017, Find Wi-Fi is now available globally. The feature is available to all iPhone and Android users.

How Do You Find Wi-Fi Hotspots?

On the Facebook app, click the ‘More’ icon and scroll down to ‘Find Wi-Fi’. If the option isn’t there, select ‘See More…’ and the option should appear. Once in the ‘Find Wi-Fi’ tab, enable the service and you will now be able to explore available hotspots on a map and learn more about businesses hosting them.

Who Benefits from the Feature?

Find Wi-Fi is a wonderful feature that is helpful to practically all Facebook users:

  • Particularly in South Africa where costly mobile data is a constant struggle, being able to find free Wi-Fi would significantly help people who have limited access to the internet. Students and entrepreneurs and students, in particular, could really benefit from this feature.
  • Businesses can enhance the chance of discoverability by firstly providing (preferably free) Wi-Fi, and making sure to add this detail to their Facebook Page. This can be a persuasive offering when considering a business meeting spot or study group location.

Facebook is an absolute innovation machine that is constantly releasing features to improve the user experience. With features like this, it’s no wonder Facebook is the largest social media platform with 2 billion monthly active users.

Additional Reading

Vlogger Accidentally Kills Boyfriend in YouTube Stunt

19-year-old YouTuber Monalisa Perez has been charged with second-degree manslaughter after a YouTube stunt went horribly wrong.

Monalisa Perez Fatal Tweet

Monalisa Perez and boyfriend Pedro Ruiz started their channel in March 2017 and have grown their subscriber base very quickly earning over 2,000 subscribers in just a few months. The focus of their vlogs was to show “real life of a young couple who happen to be teen parents.” Their videos were your typical internet couple kind of videos raking in thousands of views. But on Monday 26 June 2017, one video ended tragically after Perez shot Ruiz dead.

According to reports, Perez was urged to shoot a hardcover book Ruiz held in front of his chest, which was meant to stop the bullet. Unfortunately, the bullet penetrated the book as well as 22-year-old Ruiz. Perez claims she was initially reluctant, but Ruiz was insistent. After being convinced to do it for the views on YouTube, she succumbed to the pressure.

Although the incident was an accident and regardless of her reluctance, Monalisa Perez, who is seven months pregnant, now faces up to 10 years in prison and or a fine of $20 000.

This is an incredibly tragic story and is a result of society’s unhealthy obsession with likes, followers/subscribers and views. No matter how badly you might want to be famous on the internet, there are some things that are simply not worth the risk.

Resources and Additional Reading

Social Media Analyst Confirms #SocialMediaBlackout Was A Fail

#SocialMediaBlackout has been a trending topic on Twitter for the past two days (20 to 21 June 2017) after MTN introduced a cap to its previously unlimited free Twitter usage.

According to Eye Witness News, the hashtag was started by activist Ntsiki Mazwai who encouraged the public to not use social media or purchase mobile data on Wednesday, 21 June 2017 in an effort to convince mobile operators to reduce data tariffs.

Since 99% of #SocialMediaBlackout posts originated from Twitter I thought I’d analyse usage on the platform to better understand if the fight against data was successful. Here are the findings.

Twitter Activity in South Africa

On 21 June 2017, the day of the #SocialMediaBlackout, tweets and retweets totalled 1 014 134 posts and was 6% above the daily average of 956 080 posts. This was, however, below the average from the past year.

Twitter Usage South Africa
The above graph represents Twitter usage from June 2016 to June 2017.
Twitter Usage 2017
The above represents the number of tweets and retweets in South Africa from 1 January to 21 June 2017.

Over the 24-hour period, posts increased throughout the day as represented below.

Total post on Twitter 21 June 2017
The above reflects the total number of posts on Twitter per hour on 21 June 2017.

According to the data, Thursdays are the most popular for Twitter users, followed by Wednesdays.

Week Day Twitter Usage in South Africa 2017
The above graph indicates the average number of tweets and retweets per day of the week for 2017 to date.

The total number of posts was also 3% above the average number of posts on Wednesdays in 2017.

#SocialMediaBlackout

Not only was overall Twitter usage higher than average, but #SocialMediaBlackout was a trending topic and was the second most used hashtag, accounting for 2% of total tweets and retweets in South Africa on 21 June 2017.

Although it is unclear how the social media protest was expected to result in significant change to data prices, the drive has had no impact. MTN and Vodacom reported that there was no notable difference to internet usage over the past 24 hours.

Key Takeaway

South Africans are all talk and no bite. Despite the topic of data being a pain point for many South Africans, and although individuals have been vocal about grievances around the perceived high cost of data, when it comes down to actually taking action we aren’t prepared to do anything more than complain.

Find out more about the hashtag as well as other data-related hashtags below:

#SocialMediaBlackout Stats

Additional Reading

#SocialMediaBlackout Stats

On 14 June 2017, South African mobile operator, MTN announced that their free Twitter service will be limited to 100MB per subscriber per day. The news was not well received by users and sparked a public campaign against telecommunication companies to reduce the cost of data.

As a result, the #DataMustFall trend, first made popular by Tbo Touch in September 2016, started to increase.

Data Must Fall Trend
The above graph shows how many times #DataMustFall has been used in South Africa.

Despite being announced on 14 June, the public only started noticing the changes in the following couple of days.

Data Must Fall posts June 2017
Online mentions of #DataMustFall from 1 to 21 June 2017.

Although triggered by MTN, other network giants have been involved in #DataMustFall mentions. In June, MTN was the most mentioned telco in #DataMustFall conversation and was found in 14% of mentions, followed by Vodacom with 11% and Cell C and Telkom accounting for 6% each.

South African mobile operators Data Must Fall Stats
Since 1 June until 21 June 2017, there were 70 369 mentions of #DataMustFall on the internet.

Not only was #DataMustFall being used, but #SocialMediaBlackout was introduced in retaliation. The hashtag was reportedly introduced by activist Ntsiki Mazwai on 19 June and encouraged the public to not use social media on Wednesday, 21 June 2017 in an effort to get the attention of mobile operators and reduce data tariffs.

Despite intentions, ironically, the hashtag was trending again yesterday and was the second most used hashtag on Twitter over the 24-hour period.

The most used hashtags on Twitter on 21 June 2017
The most used hashtags on Twitter on 21 June 2017.

The hashtag was most used on 20 June totalling 27 635 online mentions and accounted for 56% of all #SocialMediaBlackout posts. The hashtag received 18 989 mentions on 21 June – 31% fewer mentions than the day before.

#SocialMediaBlackout Statistics
#SocialMediaBlackout started on 19 June 2017 and saw a significant increase in usage to promote the initiative.

#SocialMediaBlackout was a trending topic and was the second most used hashtag during the tracking period and accounted for 2% of total tweets and retweets in South Africa on 21 June 2017.

#SocialMediaBlackout Data
#SocialMediaBlackout and #DataMustFall were popular hashtags used in mobile data-related posts from 19 to 21 June 2017.

Although the main hashtag was #SocialMediaBlackout, #DataMustFall and #SocialMediaShutdown were also used.

#SocialMediaBlackout Related Hashtags
Other hashtags used that relate to #SocialMediaBlackout.

The protest wasn’t taken seriously by the public nor telcos however, Afrihost and Telkom who took the opportunity to capitilise on the negative sentiment.

https://twitter.com/Afrihost/status/877451093688668161

 

It is doubtful that the #SocialMediaBlackout had any impact, but the latest Twitter user statistics suggest that the drive was a fail.

Find out how many people were on social media and did not participate in the data fight here.

Twitter Activity in South Africa June 2016 to 2017

Additional Reading

Snapchat’s Latest Features May Be Its Saving Grace

It’s no surprise that Snapchat has seen a difficult few months, with competing platforms such as Whatsapp, Instagram and Facebook mimicking (and in some cases improving) its main features. But Snapchat certainly isn’t going down without a fight. Introducing Snapchat World Lenses and Custom Stories.

1. World Lenses

Snapchat’s popularity skyrocketed after the addition of its face filters. More recently however, the app introduced World Lenses, which is certain to pique user’s interests again. These live filters/lenses allow users to add augmented reality elements to their surroundings. This groundbreaking innovation is tonnes of fun as it not only allows users to overlay 3D elements in their world, but you can actually walk around the object to see it from different angles!

This feature is already available to experience yourself. Simply use the rear-facing camera, tap the screen once and select the World Lense you’d like to use. It’s that simple!

The best (and most fun) way to learn is to try it out for yourself, but if you’d like a bit more info, check out the video below:

2. Custom Stories

Today Snapchat announced its latest feature called ‘Custom Stories’. This feature allows multiple users to add images and videos to one story. Custom Stories are intended for collaborators to document specific occasions or periods, and to share their experiences with their viewers. After losing some individuals to the likes of Instagram Stories, this is a clever tactic as it encourages users to involve others, which will likely increase the number of active Snapchat users.

There are two ways of using Custom Stories. Users can add others to a Custom Story to either contribute or watch the stories. Alternatively, a user can create a geofence that allows friends of friends located in the same area to contribute to the same snap pool. As Darrell Etherington from TechCentral points out, this is “super useful in settings like weddings where the people you’re hanging out with might not be part of your actual Snapchat friends group.”

While mainly for shorter periods of time, Custom Stories can last as long as you want them to, disappearing only if no one has contributed to them in the past 24 hours.

Final Thoughts

While Snap Inc is still recovering after going public and the platform is desperately trying to fight off competition, these two additions are pretty good attempts at staying relevant. One could argue that the World Lenses are a bit gimmicky, but the addition of Custom Stories might just do the trick to put Snapchat back on the map. That is, if Facebook doesn’t adopt the idea in the next couple of weeks…

References and Additional Reading