Elton John Music Video Competition

World-renowned music icon Sir Elton John has been creating music since the 60s. With over 250 million records sold, his contribution to the music industry has earned him 38 gold and 31 platinum or multi-platinum albums, and holds the record for the second biggest selling single of all time – Candle in the Wind (1997). In this time, he has released 77 music videos, but as his career started before the concept of music videos was popular, there are certain classics that don’t have a music video. Until now…

Elton John and songwriter Bernie Taupin have partnered with YouTube in a new competition called ‘The Cut’. The project gives creators the opportunity to submit visuals for Rocket Man, Bennie and the Jets, and Tiny Dancer, which, if selected, will be used in creating the official music videos. In addition, if you are among the winning directors, you also receive a prize of $10,000 USD.

Each video comes with the challenge of creating a video in a specific style of filmmaking. Luckily, the inspiration, brief and audio clip for each song is provided on The Cut website. The styles are as follows:

  • Tiny Dancer (1971) – Video Style: Live Action
  • Rocket Man (1972) – Video Style: Animation
  • Bennie and the Jets (1973) – Video Style: Choreography

There is also a useful video on how to create a video treatment to help you put your video together.

This is an amazing opportunity for YouTube Creators and caters to so many contributors, no matter what style of shooting you prefer. Entry open from the 9th of January 2017 and submissions close two weeks after that. Make sure to sign up for more information and reminders.

For more information on the project or if you think you have what it takes, visit www.thecut.eltonjohn.com and subscribe to Elton John’s YouTube channel for the latest content from The Cut.

Cell C #BreakTheNet Sparks Mixed Reactions

Hot Topic of the Week

Break The Net is the new digital reality show looking for the next South African YouTube sensation. Finalists stand the chance to win R250 000 and a trip to Hollywood. Cell C recently announced the Top 30 Finalists in the competition and while the news didn’t quite break the net, the first episode certainly sparked conversation amongst the community.

On 23 October, Cell C released the first of the #BreakTheNet weekly episodes and encouraged followers to tune in to see who the lucky contestants were, as well as their first challenge. Posts by the brand on Facebook, Instagram and Twitter received a predominantly positive reaction, mainly in the form of likes. Others took the time to share words of encouragement and congratulate the winners. The finalists were also vocal about their excitement about the challenges ahead.

Although the majority of individuals responded positively, others were less impressed with the finalists who were selected. 102 individuals of the YouTube community voiced their disapproval of the outcome. Common themes in the negative conversation were finalists not being deserving of being selected, videos lacking originality, and ‘more worthy’ individuals not making it through.

Cell C BTN Episode 1 Response
The above graphic provides a snapshot of the reaction to the first #BreakTheNet episode of the Cell C reality series.

While it’s okay to voice your opinion, it’s important to understand the difference between sharing your point of view and being nasty. What is disappointing is that several of commenters who complained were YouTubers who had entered the competition themselves and not made it through. This is poor sportsmanship. Why detract from someone’s happiness simply because you, or someone you support, did not make the cut?

There are few opportunities for YouTubers in South Africa to make a name for themselves. We should be celebrating the wins of our peers instead of tearing each other down out of spite and jealousy. Whether you agree or disagree with an outcome, emotional intelligence is key to reacting in a way that communicates your point without it being at the expense of others. Interrogating why you feel it’s necessary to comment and what you hope to achieve through adding your opinion is another worthwhile consideration. I urge you to think twice before you weigh in with negativity and call out those who are discouraging any of the winners. I also hope you will take a moment to share your support for the finalists. It is a great achievement that they have been chosen and I look forward to seeing how they perform each challenge.

Watch the show on the Cell C Reality App on Sunday nights at 7pm, and find out who could be the next SuzelleDIY or Ofentse Mwase.