YouTube has recently unveiled the new design of their desktop website to enhance the user experience. With 4 major changes and more on the way, YouTube is certainly doing all they can to keep users on the platform. Here’s what you need to know about the latest developments on the video site.
1) Clean Design – YouTube has simplified the design for a much cleaner look. There is noticeably more blank space, which makes the interface easier to navigate and is a sleeker, more modern look.2) Endless Timeline – YouTube has finally caught up with all the other social platforms and introduced endless scrolling on the timeline, which means that you can discover new content more easily.
“This is only the beginning — you can look forward to more powerful new features coming soon.” – Brian Marquardt (Product Lead at YouTube)
How Do I Get The New Design?
A major consideration for YouTube has consistently been to gain insights from its users and so they’re relying on feedback from the YouTube community before the new design is implemented across the board.
Although not available to everyone just yet, select groups of people from all parts of the world have been given a chance to preview the upcoming change. But if you’re just dying to try it out yourself, you can preview the new and improved site here.
YouTube is constantly innovating the platform with multiple new features being introduced in the last few months – arguably, the most notable additions being the Community Tab (September 2016) and YouTube Messenger (January 2017). The golden thread tying these developments together is the user experience, which very clearly demonstrates the core purpose of keeping users on YouTube for longer. With the implementation of the new framework, it will be interesting to see what changes the developers have in store for the near future, and whether or not it will lead to a significant change in the social media landscape.
References & Additional Reading
- A sneak peek at YouTube’s new look and feel – YouTube Official Blog
- YouTube now formally lets you opt in for Material Design on the Web – The Verge
- YouTube Is Previewing It’s New Look – AdWeek
- YouTube Starts Rolling Out New Website Design – Variety
- How To Enable YouTube’s Secret Dark Mode in Chrome – Life Hacker