YouTube Is Getting a Facelift

YouTube's New Desktop Design

YouTube has recently unveiled the new design of their desktop website to enhance the user experience. With 4 major changes and more on the way, YouTube is certainly doing all they can to keep users on the platform. Here’s what you need to know about the latest developments on the video site.

What's Different?

1) Clean Design – YouTube has simplified the design for a much cleaner look. There is noticeably more blank space, which makes the interface easier to navigate and is a sleeker, more modern look.

New YouTube Design 2017
I tested out the new design on my channel and I love the new look!
2) Endless Timeline – YouTube has finally caught up with all the other social platforms and introduced endless scrolling on the timeline, which means that you can discover new content more easily.

3) Dark Theme – YouTube is known for being white and red, however, a black version has been introduced to reduce strain on viewers’ eyes. In addition to reducing glare, the Dark Theme also lets you see true colours of the videos you watch. This is certain to be a favourite for many. To find out how to activate Dark Mode, click here.

Polymer Dark Theme
The YouTube interface using the Dark Theme. Source: The Verge
4) Faster Framework – The new framework, Polymer, was developed by Google and is an open-source JavaScript library for building web applications using web components. By using this, the new site has been designed for development optimisation, meaning that we can expect a lot more features being added a whole lot quicker.

“This is only the beginning — you can look forward to more powerful new features coming soon.” – Brian Marquardt (Product Lead at YouTube)

How Do I Get The New Design?

A major consideration for YouTube has consistently been to gain insights from its users and so they’re relying on feedback from the YouTube community before the new design is implemented across the board.

Although not available to everyone just yet, select groups of people from all parts of the world have been given a chance to preview the upcoming change. But if you’re just dying to try it out yourself, you can preview the new and improved site here.

YouTube is constantly innovating the platform with multiple new features being introduced in the last few months – arguably, the most notable additions being the Community Tab (September 2016) and YouTube Messenger (January 2017). The golden thread tying these developments together is the user experience, which very clearly demonstrates the core purpose of keeping users on YouTube for longer. With the implementation of the new framework, it will be interesting to see what changes the developers have in store for the near future, and whether or not it will lead to a significant change in the social media landscape.

References & Additional Reading

Leave a Reply

Your email address will not be published. Required fields are marked *